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Atlas Copco - Saudi Arabia Google Ads Campaign

Atlas Copco, a leader in industrial equipment, tasked us with improving their online presence and lead generation in Saudi Arabia. Their objectives were twofold:

  • Short-term Goal: Boost their website ranking among Atlas Copco branches worldwide and increase online visibility.
  • Long-term Goal: Increase leads and conversions to drive business growth.
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Our Approach

We transformed these overarching goals into measurable KPIs and implemented a multi-faceted Google Ads strategy that optimized performance across key areas. Here’s how we did it:

1. Setting Up Measurable KPIs

  • We started by defining key performance indicators such as website ranking improvement, increased online visibility, and lead generation.
  • We implemented advanced tracking systems to monitor leads, conversions, and customer interactions, including WhatsApp conversations (a crucial platform for customer service in KSA).

2. Tailored Campaign Creation

  • We built multiple ad campaigns and ad groups based on different product ranges (e.g., air compressors, generators) and specific customer segments.
  • Each campaign targeted different stages of the customer journey, ensuring that ads reached users at the right time and place.

3. AI-Powered Bid Management

  • By leveraging AI-driven bidding strategies, we focused on high-intent keywords, ensuring the campaign targeted the most valuable leads.
  • AI optimized bids in real-time, allowing us to target the highest-value clicks and maximize the return on ad spend (ROAS).

4. Remarketing & Audience Targeting

  • To ensure maximum visibility, we ran remarketing campaigns targeting visitors who previously interacted with the site, increasing the chances of conversion.
  • We used audience segmentation to create tailored ads for repeat visitors, building trust and engagement over time.

5. WhatsApp Integration

  • Given the popularity of WhatsApp for customer service in Saudi Arabia, we integrated WhatsApp tracking directly into the campaign. This allowed us to track customer interactions from ad clicks to direct conversations, creating a seamless customer journey from inquiry to sale.

Results Achieved

The campaigns delivered outstanding results in a relatively short period:

  • 27-position jump in global website ranking: Atlas Copco’s Saudi branch advanced significantly in search rankings among all global Atlas Copco branches.
  • 285% increase in monthly website visitors: Our optimization efforts resulted in a massive surge in site traffic, with targeted ads bringing in high-quality visitors.
  • 700% increase in conversions: The combination of AI-driven bidding, keyword optimization, and remarketing resulted in a dramatic spike in lead conversions.

Interested in achieving similar results? Get in touch, and let’s discuss how we can drive your business forward with data-driven Google Ads campaigns!